The Legal Landscape of Digital Marketing: Expert Analysis by Aleksandra Kostoreva
“Adapting to the changing laws and regulations is one of the big challenges markets and advertisers face in coming years. For instance, according to the report published by IAB in April 2024, two-thirds of surveyed advertising decision-makers predict that the implementation of new state privacy laws will reduce their ability to personalize advertising messages. In the environment of evolving regulations and changes such as the one mentioned above, companies working in the digital marketing industry need to constantly search for new creative solutions that will comply with the new regulations while producing the desired outcome at the same time. As a result, the demand for law professionals qualified to work in the digital industry becomes crucial.”-Techbullion